Riding the Tiger: Inside Linda Yaccarino’s Tenure at X
1. A Bold Hire from Madison AvenueIn mid-2023, Linda Yaccarino arrived at X with a mission: repair advertising relationships shattered during the chaos of Elon Musk’s takeover. The former NBCUniversal ad chief—dubbed the “Velvet Hammer”—brought gravitas and a robust brand network to the embattled platform . 2. Reviving Ad RevenueUnder her leadership, X welcomed back…