Shein Slammed with €40 Million Fine in France for Misleading Discounts and Green Claims
Body:What happened?France’s competition and anti-fraud watchdog (DGCCRF) has issued a record €40 million fine to Shein’s French entity over deceptive discounting practices and unclear environmental marketing. Scope of the investigationThe DGCCRF reviewed thousands of product pages between October 2022 and August 2023. Findings included: Deceptive discounting tacticsInvestigators identified that Shein inflated reference prices—sometimes by raising…