diff --git a/README.md b/README.md
index c2e5ac9..8b4620d 100644
--- a/README.md
+++ b/README.md
@@ -58,8 +58,9 @@ There are many improvements big and small over front-cover, making *Fuse Core* a
   because a myriad of problems are already handled by the folks at Bootstrap.
 - [SASS](https://sass-lang.com/) styling instead of raw CSS
 - Up-to-date libraries, especially Font Awesome 5.
-- Support for [Google Analytics ](https://analytics.google.com/analytics/web/), including some legal details
-  such as IP anonymization and cookie consent popup (all optional).
+- Support for [Google Analytics ](https://analytics.google.com/analytics/web/), including tracking of outbound links
+  (so you'll know which social media profiles people clicked on), and some legal details such as IP anonymization
+  and cookie consent popup (all optional).
 - Search engine control via configurable meta tags
 - Responsive sticky footer
 
diff --git a/_includes/analytics.html b/_includes/analytics.html
new file mode 100644
index 0000000..9cc3e57
--- /dev/null
+++ b/_includes/analytics.html
@@ -0,0 +1,17 @@
+{% if site.ga %}
+    <!-- Google Analytics -->{% comment %} should be the first script in the HEAD section {% endcomment %}
+    <script>
+        window.ga=window.ga||function(){(ga.q=ga.q||[]).push(arguments)};ga.l=+new Date;
+        ga('create', '{{ site.ga.account }}', 'auto');{% if site.ga.anonymizeip %}
+        ga('set', 'anonymizeIp', true);{% endif %}
+        ga('send', 'pageview');
+    </script>
+    <script async src='https://www.google-analytics.com/analytics.js'></script>
+    <script>
+        var trackOutboundLink = function(targetName, targetUrl) {
+            ga('send', 'event', 'outbound', 'click', targetName, {
+                'transport': 'beacon',
+                'hitCallback': function(){document.location = targetUrl;}
+            });
+        }
+    </script>{% endif %}
diff --git a/index.html b/index.html
index adeabb7..2a9d16a 100644
--- a/index.html
+++ b/index.html
@@ -14,15 +14,7 @@ permalink: /
     <meta name="HandheldFriendly" content="true" />
     <meta name="viewport" content="width=device-width, initial-scale=1.0">
     {% if site.url %}<link rel="canonical" href="{{ site.url }}">{% endif %}
-
-    {% if site.ga %}<!-- Global site tag (gtag.js) - Google Analytics -->
-    <script async src="https://www.googletagmanager.com/gtag/js?id={{ site.ga.account }}"></script>
-    <script>
-        window.dataLayer = window.dataLayer || [];
-        function gtag(){dataLayer.push(arguments);}
-        gtag('js', new Date());
-        gtag('config', '{{ site.ga.account }}'{% if site.ga.anonymizeip %}, {'anonymize_ip': true}{% endif %});
-    </script>{% endif %}
+    {% include analytics.html %}
 
     <!-- favicons -->
     <link rel="apple-touch-icon" sizes="180x180" href="{{ site.baseurl }}/images/favicons/apple-touch-icon.png">
@@ -90,7 +82,9 @@ permalink: /
 <div class="row justify-content-center links pt-1 pt-sm-2">
 {% for hash in site.links %}{% for linkInfo in hash %}{% if linkInfo[1].show %}
     <div class="col-xs-12 col-sm-2 col-lg-1 px-3 px-sm-0 mt-2 mt-sm-3 text-sm-center"><a
-        href="{{ linkInfo[1].href }}"><i class="{{ linkInfo[1].icon }} fa-fw"></i>
+        href="{{ linkInfo[1].href }}"{% if site.ga %}
+        onclick="trackOutboundLink('{{ linkInfo[1].name }}', '{{ linkInfo[1].href }}'); return false;"
+        {% endif %}><i class="{{ linkInfo[1].icon }} fa-fw"></i>
         <span class="d-inline d-sm-none">{{ linkInfo[1].name }}</span></a></div>
 {% endif %}{% endfor %}{% endfor %}
 </div>