Victoria’s Secret is struggling to reinvent itself

Model Tyra Banks walks the runway during the 2024 Victoria

Business

| Knickers in a twist

Victoria’s Secret is struggling to reinvent itself

Investors are growing impatient

Model Tyra Banks walks the runway during the 2024 Victoria's Secret Fashion Show.

Photograph: Getty Images

At the world’s best-known lingerie brand, the dirty laundry is on full display. In an open letter to Victoria’s Secret published on June 16th, Barington Capital, an activist investor, told Donna James, the brand’s chairwoman, that the company is failing its shareholders. Hillary Super, chief executive since August, has not “gained the confidence of employees”.

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